Becca makes jewellery inspired by natural world, talks to the radio and drinks a lot of tea. 

Her work is characterised by a subtle sense of balance. She creates pieces with graceful shapes and sweeping curves in the finest quality precious metals.

Becca graduated in 2008 and set up her business on Hylton Street in the Jewellery Quarter a year later. After 10 years in and around the Quarter she packed up her workshop and moved to the Cornish seaside in the spring of 2018. 

Becca works to commission, supplies galleries and exhibits her work nationally. Becca joined us last year and has quickly become a very valuable member of the Ethica team. She takes care of all of our bespoke commissions and she gets a great deal of satisfaction from making personal pieces which become treasured possessions and heirloom jewellery.. 

Most commissions begin with a page of sketches which she develops with the customer into an individual piece to enjoy. 

She is able to cast gold in her workshop to reuse and recycle metal from inherited jewellery. She can also set stones that have been passed down to you into new pieces for you to wear and enjoy. 

All of her work is handmade in the UK and hallmarked in Birmingham.


Ethica Diamonds was founded by mother and daughter a little over 10 years ago in 2010. In the first years, Elaine worked alone from her small office at home, laying the foundations which involved a great deal of educating consumers about the disadvantages of diamond mining, the associated harm that is caused by it and guiding a new concept in diamond jewellery. Her mission was to develop a sustainable brand that would fulfil those who were seeking a better way;  environmentally friendly, diamond jewellery that is honestly ethical and a kinder way to purchase meaningful jewellery in a modern world.

Emily joined in 2016 and Elaine and Emily ran every aspect of this online shop and as they became even busier,  they finally realised that more help was required! 

After rebranding in 2019 to Ethica Diamonds and opening the beautiful Truro boutique showroom in the heart of Cornwall, Ethica has now grown into a hearty team of talented people;, including multi skilled customer service staff, in-house photographer, social media specialists and their own jewellery designer.

Ethica Diamonds Bespoke Fine Jewellery was launched to bring the most sustainable diamonds on the planet to you. We have partnered with currently the only zero carbon footprint producer of lab grown diamonds in the world which are now available through our Bespoke Design Service. 

Our brand focuses on sustainable production and conscious sourcing. We support ethical UK manufacturers, factories and local artisans to make beautiful, meaningful jewellery that you will treasure for years to come.  We strive to work with partners in our industry that share the same values as we do, transparency in supply chains and working towards zero waste which is the key to a sustainable future. 


Sustainable Lab Grown Diamonds

The diamonds we use for our jewellery are created by Diamond Foundry, the worlds most sustainable diamond grower utilising hydropower. These diamonds are grown using green, renewable energy meaning that these very special diamonds have zero carbon emissions, and are certified carbon neutral. Read more about our diamonds and how we are committed to sustainability.

We Plant A Tree With Every Commission

We have partnered up with Trees For Life, so for every bespoke ring we create for our customers, we will plant a tree in their name.  Trees For Life is a charity with a mission to rewild the Scottish Highlands, operating various projects including actively reintroducing Red Squirrels, assessing the reintroduction of Lynx and planting literally millions of trees!

Fairtrade Foundation Registered Goldsmith

We are a Fairtrade Foundation Registered Jeweller, sourcing gold which supports a secure future for miners, their families and communities. We can also recycle gold or platinum to use in our bespoke pieces, meaning that no new surface metal needs to be mined which is not ethically sourced.